Ideation Arts :
Fractional Creative Leadership - Brand Positioning - Creative and Marketing Strategy - Brand Story Execution Across all Channels - Revenue Growth
We assemble unique consulting teams, work on contract by project or act as fractional Creative and Marketing leadership for brands.
Creative is the X factor:
Creative uniquely positions brands to stand out in a crowded marketplace. Beyond the tangible assets a brand owns, it's the creative vision and problem-solving that can transform ordinary products into extraordinary experiences. Creative is what captures the imagination -- gives a brand life, forging loyal emotional connections with audiences. It remains the most powerful accelerator of value.

Petros Papahadjopoulos is an award winning executive creative & marketing director
My passion is in driving conversation and evolving brands. With a background in directing, copy and art - my strengths are conceptual vision and execution, story, growing teams, nurturing talent, cross functional collaboration, data driven strategy and problem solving through innovation.
With agency and in-house experience I’ve shaped global campaigns across, financial, pharma, luxury, tech, alcohol, video games, beauty, music and entertainment.