HOORSENBUHS
An American Fine Jewelry and Life-Style brand based in Los Angeles -- with collaborations including Damian Hurst and JayZ. It is sold world wide, significantly in the United States, Europe and Asia, worn by many notable celebrities such as Beyoncé, Brad Pitt, Pharrell Williams and many more.
CREATIVE/MARKETING STRATEGY : E-COMMERCE : SOCIAL : DIGITAL : RETAIL : EVENT : ART DIRECTION
CHALLENGE
After 20 years of building one of the most coveted yet little known jewelry design houses in America, Hoorsenbuhs looked to expand into campaign advertising and online sales to scale their business :
1) Define a creative vision and ethos for the Hoorsenbuhs brand across all media channels
2) Grow omni channel brand awareness
3) Drive both on-line and retail sales
RESULTS
The ‘ASCENSION CAMPAIGN’ placed Hoorsenbuhs on the global stage as simultaneously cutting edge and timeless. The ‘ASCENSION CAMPAIGN’ permeated all facets of the retail, social, digital, email and e-commerce strategy and included a website redesign and sales optimization process. Site traffic exploded by 10 times and online sales increased 4 times the previous year. We partnered with DOE Media for paid search,, social and Shopify.
THE OMNI CHANNEL CAMPAIGN:
'ASCENSION'
E-COMMERCE
DIGITAL
SOCIAL
