MULLHOLAND SPIRITS
A spirit brand based in Los Angeles founded by Matthew Alper & Walton Goggins
BRAND STRATEGY : CREATIVE/MARKETING STRATEGY : E-COMMERCE : SOCIAL : DIGITAL : RETAIL : CAMPAIGN
Inspirations with Walton Goggins
POINT OF SALE
Artwork from the campaign videos permeated retail inviting consumers to 'Get Inspired' by hitting a QR code to reveal unique videos catered to location. This created special incentive to seek out the brand at retail to discover new media that could not be found anywhere else.
WEBSITE
The website became a hub for 'Inspiration films by Walton'. It was streamlined for online sales and optimized for interactivity and return visits. The site included language from the campaign inviting visitors to find 'Interesting' ways to enjoy Mulholland with favorite drink recipes. And included a feed to what Walton was up to currently as well as plenty of inspirational merch.
SOCIAL AND EMAIL
Under the umbrella of OPEN YOUR MIND, timely campaigns that spoke to the Sticke audiencecaptured the expressive voice of Sticke : The OPEN YOUR SMILE campaign launched the first time the mask mandate was canceled for outdoors. A percent of sales dedicated to local music venue relief.
